UX design, or user experience design, is the method by which design teams build products that meet the brand promise of a company while providing meaningful user experiences for customers.

When it comes to designing user interfaces, a UI Designer’s primary responsibility is to make sure they are both beautiful and intuitive (meaning that a person can quickly navigate around them without having to think too hard about what they are doing). User interface design (UI) influences customer perceptions of a brand.

Designers specializing in user interfaces for digital products, such as websites, apps, and other digital media, are UI (User Interface) Designers. User interfaces comprise everything a customer needs to interact with a product or service on the simplest level possible. However, user experience (UX) refers to how a person feels after interacting with a product or service.

Tools that is essential are Adobe Illustrator, Adobe Photoshop, Figma, Proto.io, Sketch, Adobe XD, and Invision Studio.