Content Writing

Content Writing Certification Course

If you have the flair and passion for writing, and want to make writing as your career. Then you have come to the right place.

You will learn

  • The art of gathering information
  • Good presentation skills
  • Expertise in using authoring tools
  • Enhancement in articulate skills
  • Writing original and authentic work
  • Good placement assistance on successful completion of the course

Pre-requisites:

  • Graduate in any discipline
  • Flair and passion for writing
  • Creative and expressive with words

The different styles of writing are:

  • Creative writing
  • Expository writing
  • Persuasive writing
  • Descriptive writing
  • Narrative writing 

Course Outline

Content Writing (Module 1) – 30 hrs

Pre-writing strategy How to prepare the content?
Research Measures to be taken while preparing the content
What to write and what not to write tips What is content management?
Drafting the document How to check for keywords
Flow-chart of Information Meta- descriptions
Brand Positioning How to proof-read a document
Message Consulting How to check for facts?
Social Media How to prepare a press release?
Preparing content for SEO How to prepare the content for a corporate website?
What are the key differences between Technical Writing, Medical Writing, Legal Documents, Medical writing and others? How to Avoid Plagiarism and to check for Plagiarism?

MS Word (Module 2) - 15 hrs

Getting Acquainted with Word How to Add Drawing and WordArt
How to Manage files How to Modify a Drawing
How to use Proofing tools How to Modify a Chart
How to use Tables to organize Information How to Import Data into a Chart
How to control paragraph spacing, alignment and Breaks How to Embed a Chart
How to work with Lists To Know when to Track, Route and Version Documents
How to Format Efficiently using Styles How to Create Table of Contents
How to Create, Modify and Apply Templates How to Create an Index
How to insert Graphics and Special Characters How to Mark Text for Index
How to Integrate PowerPoint Data How to incorporate Cross-Reference

MS PowerPoint (Module 3) - 15 hrs

Overview of PowerPoint Creating and Customizing Animation Effects
Working with Ribbons Animated Bullets
Design and Layout Setting the timing of Animation Effects
Adding, Editing and Customizing Options Special Effects
Static versus Animated Presentations Multimedia
Organization Charts Customizing Slide Shows
Slide Shows Hiding Slides
Using Speaker Notes Expanding Bullet Slides
Setting Timing and Speed of Slide Shows Slide Transitions
Looping & Setting Speed Adding Transitions
Using the Timing Meter Altering the Speed of Transitions
Animation Working with Templates
Using Preset Animation Effects